Walt Disney’s New World of Mass Media Essay - 2940 Words

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as â€Å"the happiest place on earth†, or the place â€Å"where dreams come true†, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney. Walt Disney’s greatest achievement is the impact he made on America’s mass media industry. Disney took his talent for art and design to the next†¦show more content†¦Although Snow White isn’t anything remarkable with today’s computer-generated graphics, the hand-drawn film was groundbreaking at the time. The high pr ofit from Snow White inspired Disney to relocate and expand his studio in order to facilitate all of his animation needs (Wingert). This upcoming state-of-the-art studio would open up several new opportunities for the Disney Company. The new studio was located in Burbanks, California and consisted of several buildings, creating what came to be known as The Walt Disney Studios (Barrier 188). The studios were designed specifically for animated motion picture production (Watts 183). There were separate buildings for animation, cutting, inking and painting, and cameras. Separating the different stages of filmmaking allowed the professionals in each area to have their own common workplace. (Watts 183) Soon enough, major motion pictures such as Bambi, Peter Pan and Cinderella were produced in the studios (Barrier 188). Animation however was just the beginning for Disney. He also had a love for engineering. Disney combined his love for engineering and imagination, and decided to call hi mself an â€Å"imagineer† (Dehrer 37). This unique combination of artistic and developmental skills was what made Disney’s works so successful. Soon enough, Walt Disney’s â€Å"Imagineering† skills allowed him to create one of the most visited theme parks in America. The inspiration to build a Disneyland theme park came fromShow MoreRelatedWalt Disney Company : The World s Leading Manufacturer And Provider Of Information Entertainment Essay970 Words   |  4 Pages Introduction The Walt Disney Company is a U.S. entertainment and media corporation located in Burbank California. Walt Disney and his brother Roy have founded the mass media conglomeration on October 16, 1923 as a cartoon animation studio, and kept the official mascot of Mickey Mouse (Mink, 2007). The American amusement business’s annual revenue is about $45 billions, and employs 166,000 workers worldwide (Mink, 2007). 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